Majesty Mortgage
Website redesign · Work in progress
Turn a complex subject into a website people can understand and use. I brought research, writing, design and development into one repeatable process, using AI to do the heavy lifting while I directed and reviewed the work.
- Estimated manual effort
- 160–280hResearch and article writing alone
- My direction and review
- 5hDelegating, reviewing and managing the work
- Researched articles
- 120+A searchable Learning Center
What goes into the estimate
Manual effort is an estimate: a 40-hour research week plus 120 articles at 1–2 hours each. It excludes other page copy, design and development. The reusable process took roughly a month to establish on an earlier website; editorial review and refinements remain for this project.
How it works
- Replaced
- An outdated website that gave buyers little help understanding their options and few clear reasons to take the next step.
- Built
- A website organized around the buyer’s next move, with clearer guidance and useful next steps. The Learning Center brings 120+ researched mortgage articles into the experience, with search and topic filters.
- Result
- A working website preview and a substantial education library, with about five hours of my direction and review. This is still a work in progress: editorial review, bug fixes and refinements remain.
- On your team
- I would work out the pieces of a recurring project, connect them into a process and automate what can be repeated. That could give an internal team, or a team producing websites for clients, a repeatable way to move from research to a working site, with human review built in.